SAZ 15/2021
Reading time 0:45 minutes

Setting a good example, promoting and demanding

The change in traffic policy is mainly taking place on the cycle lanes of the municipalities and districts. Many manufacturers grab the chance to promote local cycle traffic.

SAZbike asks
Germany is supposed to become a country of cyclists by 2030. What is your commitment to make people cycle more in your municipality or district?

Dirk Zedler – Zedler-Institut für Fahrradtechnik und -Sicherheit GmbH

We maintain a direct line with the Mayor. Several events were held by us pro bono in our attractive museum seminar area for Ludwigsburg citizens with little affinity for cycling, for example the Ludwigsburg Literature Circle, Lions Club or the Freie Wähler party. We take part in action days of the City, organized a bicycle exhibition in the city museum and much more.


Many manufacturers are committed, for example by keeping in touch with local politicians, by setting an example themselves, by making cycling attractive for their employees, by promoting infrastructure projects or by getting certain groups such as children onto bikes.