SAZbike 16/2022
Reading time 0:30 minutes

Wake-up call of the car industry

Car manufacturers, suppliers, associations and car dealers are discovering the bicycle. What does that do to the bicycle industry?

SAZbike asks
More and more companies from the automobile and motorbike industry, but also car dealers, are pushing into the bicycle sector. What influence does this have on classic bicycle companies?

Dirk Zedler, Zedler-Institut
The industry is changing, like it has not changed for the past 30 years. I see many bicycle companies in serious danger, small and medium-sized manufacturers as well as dealers.


The car industry contributes individual strengths that the bicycle industry still lacks in parts. Some see this as a serious threat to the bicycle industry.