SAZbike, 2019/12/03

Zedler-Institut committed to sustainability

The Ludwigsburg Zedler-Institut acknowledges Baden-Wuerttemberg’s WIN-Charta as first company of the cycle industry, according to their own statement.

WIN-Charta certificate with signature

With the WIN-Charta the German federal state Baden-Wuerttemberg promotes the “Sustainable Management” of its companies, i.e. eco-friendly and ethically responsible entrepreneurship. Zedler-Institut have set these standards for themselves for nearly 10 years already. By signing the WIN-Charta certificate Dirk Zedler manifested the further commitment of the company to sustainable management. “In participating in the WIN-Charta process we have the opportunity to make transparent and verifiable the sustainable management in our company structures and the social responsibility that we have assumed for many years now”, states managing director Dirk Zedler.

After the WIN-Charta certificate had been signed by Baden-Wuerttemberg’s Minister of the Environment, Franz Untersteller, Zedler-Institut published their target concept on the WIN-Charta website. Zedler-Institut pay particular attention to sustainable resource management, the benefits for the region and incentives to think in new ways. In addition, they commit themselves to nine further principles of the Charta relating to the issues human rights, social and employee matters, resources, product responsibility, sustainable and fair financial decisions, anti-corruption and benefits for the region.

Zedler’s target concept also includes a local WIN!-project promoting sustainability in the direct business environment. The project supported by Zedler-Institut consists in the social commitment to young people which has a multi-year tradition already. This applies for example to a bicycle workshop for three local schools also open to the work group asylum which was set up by Zedler and receives professional support from them. Part of the project is also an increased opening of Zedler-Institut for schools that do not only benefit from the new training and seminar area with integrated bicycle museum, but also from the guided tours through the show test lab and the workshop. In annual reports also to be published the institute will compare the set targets with the achievements.

Author: Tillman Lambert
Photos: Zedler-Institut